About

Leianne Vergara

Once upon a time, I graduated from McMaster University with a B.Sc.(Hons) in Mathematics & Statistics, a specialization in Applied Mathematics and a minor in Biochemistry.

Though I had the qualifications to continue in the fields of research or academia, I couldn’t see myself crunching numbers or sitting at a lab bench. I’ve always had a creative streak and a passion for prose.

I came upon a job posting for a “Medical Writer” - I had no idea it was a thing. But with the academics required to sift through clinical data, and my writing samples in hand, I got the job and started my career as a Junior Medical Writer at a boutique creative agency with one big pharma client among a myriad of consumer clients.

Over fifteen years later, in my current role as VP Creative Director, I generate ideas, develop concepts, oversee copy, provide strategic insight, and resource high-volume portfolios for a global agency’s healthcare creative team.

My work encompasses healthcare professional, patient, and direct-to-consumer communications in print, digital and broadcast media. I'm experienced in conceptualizing and writing traditional print media ads, iPad eDetail aids, as well as integrated campaigns that feature online + mobile + broadcast + print, all while balancing creative expression with PAAB and medical regulatory standards.

My skills combine a strong scientific background with a creative perspective that stems from a general love of pop culture, technology, food and dance.